For Joan Tan, Think City’s Head of Creative Economy, the festival is rooted in encouraging people to rediscover, revisit and explore the many offerings of Downtown KL.
“It is also definitely part of a broader city activation and rejuvenation strategy, as well as supporting the activation as part of Warisan KL, the national heritage and culture-based urban rejuvenation initiative that strives to revitalise the soul of Kuala Lumpur,” she said.
At its heart, the festival is a platform for participation – bringing together creative practitioners, artists, businesses, venues, communities and audiences. Local businesses can open their doors to collaborations, while artists and creatives can use the city as a space to present new ideas.
“It’s definitely a playground for people to present new ideas,” Tan said.
The second edition, held in May earlier this year, showed just how much can happen when the city becomes a stage. For a month, Downtown KL came alive in unexpected ways – with dancing spilling into the streets, an unprecedented crowd gathering at Dataran Merdeka to watch wayang kulit, and Chinese opera unfolding in the rain.